Forever free? Post again.
I took to Facebook to post a comment on the vice presidential debate a few minutes ago and the ‘Promote this post’ dialog box popped up. I had already heard about this new feature therefore I was not surprised to see it. However, the fact that there is no clear description of what the service accomplishes was very surprising. Sure, $7 will get my post to show higher in my friends’ news feed…for how long? a day? a week? a month? until I get X amount of impressions?
What if many of my friends decide to do the same? what posts get priority then? Does paying this fee ensure my friends will see the post even if they decide not to scroll down through their feed? And, who came up with the magic number, lucky 7? $7 seems a bit steep for such a short lived service.
I had to go through the help center and FAQs in order to find some additional information regarding this new scheme; by the way there is no clear differentiation between promoting personal and sponsored pages postings. The answer to the question how long does a promoted post run is vague: they run until they are no longer eligible to show in feeds. What does that mean? Why is there no link to the ‘promoted posts’ service description in the dialog pop up on my wall? Why is there no reference to it in the payment terms page? Why do I have to search for this 2 or 3 layers into the help center section? Not very intuitive in my opinion.
I doubt this new attempt at advertising profitability will yield impressive results…the company’s stock certainly does not reflect any improvement since the announcement of the ‘promote post’ was made earlier this month.
Where is the dislike button when you need it?
By: Karol Hernandez & Garrett Feldman
The advent of the internet revolutionized the way businesses communicate with customers, how customers make buying decisions, how buyers share experiences and feedback with other buyers, how businesses compete with other businesses, etc. Entire industries along with their customers experienced a paradigm shift.
Though the concept of the internet dates as far back as 1962, when an MIT professor envisioned a “Galactic Network”, it wasn’t until 1995 that it became public domain. Inventions like the telephone, the fax, the radio, and the computer set the stage for incredible capabilities that the integration of these tools with the internet could bring to the modern world.
In 1999, Commissioner Laura S. Unger from the U.S. Securities and Exchange Commission gave a speech on the impacts of the internet on the stock market. The resonating theme of Commissioner’s Unger speech was: “Will the internet be the end of the stock market as we know it?” This was a very valid question at the time considering the fact that between 1995 and 2000 the NASDAQ rose five fold as a result of the dotcom boom.
Commissioner Unger clearly identified the reasons behind the success of the internet in the stock market and why it could potentially change or eliminate the trading floor model. The technology behind electronic trading is very cost efficient making the entry of new startups into the business more feasible; furthermore the cost efficiencies of such technology have changed the dynamics of the trading floor itself.
On the traditional exchange floor model limitations were placed on off the floor traders, as they missed the advantages of physically being at the floor at the time of trading. Being online however eliminates the barriers of physical space since all traders share a common cyberspace and time. The same principles eliminate the limitations placed by geography, a trader can be anywhere in the world and still participate in trading activities. Yet another barrier brought down by the internet is how many of traders on the floor at any given point in time, no physical constraints placed by a brick-and-mortar model mean more traders can participate in the exchange.
The General Accounting Office of the United States (GAO) prepared a report on online trading in May 2000 as per Congress’ request. The purpose of the report was to provide the outline for protection on brokers’ websites; as the rapid adoption of the internet in the stock market created an impendent need for regulation. How fast was internet usage growing in the exchange industry? From the last quarter of 1997 to mid-1999, the number of broker-dealers offering on-line trading more than doubled. The number of on-line trading accounts established nearly tripled to 10.5 million within the same time frame. The volume of on-line trades increased to about 37 percent of all retail trading volume in equities and options.
All these rapid changes overtook the stock market in less than a decade. As a result buyers have direct access to sellers and intermediaries are less necessary than they were two decades ago. This has presented a paradigm shift in the industry and has created opportunities for new business models to emerge.
Coupling all the changes in the stock market with the exponential growth the internet has brought to mass media, the digitalization of knowledge and information, the emergence of social media, and the online presence of businesses across industries and countries have created a global market place. A hyper active market place ever ready to respond to fast spreading news about new technological developments, wars in the middle east, economic crises in Europe, nuclear threats in Asia, oil spills in the Gulf of Mexico, press scandals in the United Kingdom, or something as simple as a social network’s IPO.
WHO ARE COLLINS AND FLAGLER ANYWAY?
A BRIEF GUIDE TO MIAMI STREET NAMES
Collins Avenue: John Collins was a farmer and land developer who built the first wooden bridge from Miami to Miami Beach in 1913.
Flagler Street: Henry Flager’s East Coast Railway made Miami possible. Before 1896, there was no easy way to move goods and people in and out of Miami. The railroad arrived in April, 1896, and Miami was incorporated in May. Flagler in known as the “Father of Miami” and his name graces many places in South Florida.
Biscayne Blvd: Named for Biscayne Bay.
Brickell Avenue: William and Mary Brickell owned a trading post on the south side of the Miami River in the late 1800’s. Everything south of the river was called Brickell for many years.
Julia Tuttle Causeway: Julia Tuttle is considered by many to be the “mother of Miami.” It was she who persuaded (badgered, some say) Henry Flagler into expanding his rail line 65 miles south from Palm Beach to Miami.
Rickenbacker Causeway: Named after WWI ace pilot Eddie Rickenbacker: He later became the president of Eastern Air Lines, which was based in Miami.
Killian Drive: Named for pioneer Dan Killian, who had a country store south of what is now Coral Gables and was responsible for the first schools, streetlights and churches in this area.
Kendall Drive: Named for Henry John Broughton Kendall, a director of the Florida Land and Mortgage Company, who bought the land that is now Kendall (unincorporated Miami-Dade County) from the state of Florida in 1883.
Ives Dairy Road & Milam Dairy Road: At one time, these actually went to dairy farms. Now Ives Dairy Rd, runs out to Dolphin Stadium and becomes Dan Marino Blvd. and Milam family name still graces their chain of local upscale grocery stores, Milam’s.
Don Shula Expressway: Don Shula IS the coach of the Miami Dolphins to many; no matter who else has held the job since his retirement in 1997. Shula holds the coaching record for most wins in the NFL (347), and coached the 1972 Miami Dolphins, the only team in NFL history to play a perfect season and win the Super Bowl.